E-commerce adoption is growing globally as more consumers expect delivery of products and services to be digital, seamless, and timely. Businesses are racing to compete and join the e-commerce trend. In Qatar, the e-commerce market is showing healthy growth over the coming years, especially in the services sector.
The e-commerce market in Qatar is expected to grow from QR 4.7 billion ($1.3 billion) to QR 12 billion ($3.2billion) by 2022. With this growth, the 1.2 million online buyers in Qatar who spend an average of QAR 622 ($171) per purchase are also expected to grow, in terms of comfort with online transactions, total spend and sophistication.
The drive for increased e-commerce adoption will contribute to economic development, providing a viable new bridge to consumers to improve business efficiency, expand trade and investment opportunities, and foster innovation, diversity and competitiveness.
Though 87% of Qatari SMEs already transact online, there is a significant opportunity for new providers to gain market share by providing greater value in the market. The provision of e-commerce services from portal development to payment gateways are still in their nascent stage in Qatar, and there is room for the development of the sector with solution providers who can provide world-class e-commerce services that can compete globally.
As with any developing industry, there are challenges in enforcing quality standards while maintaining growth. To address these challenges, the MOTC has established mechanisms and guidelines to guide merchants on the right path to best practice and instill a sense of trust in customers using e-commerce in Qatar.
MOTC has provided guidelines to help e-commerce merchants in Qatar increase, and then maintain, their performance to world-class standards: