Custom Application Design and Development are the activities involved in customizing the design of a mobile computer program or software to address the specific internal and external needs of a business by developing its capabilities for efficient operation, increased customer reach and higher profitability.
The custom application design market size in Qatar was estimated at US$11.35m in 2018, and is expected to grow 3% annually to US$12.96 million in 2022.
Implementation of the Tasmu Smart Qatar program will rely heavily on harnessing, designing, and developing specific applications. Over 60 use cases are projected to require some level of customer application development.
High awareness of basic digital systems but low adoption of mobile applications usage represents a significant opportunity to capture market share by providing easily accessible and affordable custom solutions.
Low number of custom application providers signal an unsaturated market that can be captured by educating businesses on the return on investment and growth opportunities possible while reaffirming security measures included.
Each government entity is required to conduct a detailed study to identify services that could take advantage of the mobile applications as the chosen primary service delivery channel for providing eServices.