Augmented Reality (AR) enhances the user’s current view of reality with digital information. AR operates in a real world environment, using tracking technology (markets, GPS, gyroscope, and depth sensors) to help place virtual objects (holograms) in the real world. Using AR, the user is able to interact with virtual objects in the real world.
Virtual Reality (VR) immerses the user in a simulated environment, obscuring reality. VR operates in a fully immersive, digital environment. The user interacts with virtual objects in a 360 degree computer generated or video-based world
The AR/VR market was estimated at US$14.1m in 2018, and is projected to grow at 36.6% annually to reach US$49m in 2022. This growth is in part driven by growth in key industries using AR/VR, especially entertainment and sports, as the FIFA World Cup 2022 presents major opportunities for this technology.
AR/VR is a central component in 8 Tasmu Smart Qatar use cases, a key pillar in the Government’s national development strategy. These cases are to be implemented by 2022.
AR/VR has a number of viable use cases in a number of industries which are important to Qatar such as healthcare, education, aviation, media & entertainment, retail & e-commerce, and tourism
Many use cases have strong applications in the sports, media, gaming, aviation, healthcare and transportation sectors, considered strategic sectors for Qatar. Consequently there is strong regulatory framework, as well as infrastructure (5G rollouts) and expertise to nurture this sector.
AR/VR technology is in its infancy, which present an opportunity to stake an early claim within a growing ecosystem
MOTC is launching an innovation lab which will have dedicated AR/VR research facilities